Gary Halbert was one of the most well known marketing guys throughout the world. Called by many “The World’s Greatest Copywriter” and the “Prince of Print,” Gary wrote many million dollar producing sales letters. Gary Halbert worked with many of the world’s top marketing firms. Gary’s story is a rags to riches story of success found through the use of compelling copy. Gary left us peacefully in his sleep, in his apartment in Miami Beach, sometime during the night of Sunday, April 8, 2007.
Listen along as Joe Polish and special guest co-interviewer Brian Kay get Halbert to reveal the secrets of successful copywriting.
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Gary Halbert was a master copywriter and a great guy. I miss him.
You should listen to anything you can find by Gary.
great info Gary
Gary Halbert taught and personally mentored many of the current top copywriters.
It was $25,000 and you went to Gary’s office and wrote the best copy repeatedly by hand for 8 hours a day to install the copywriting ability in yourself..
The technique obviously worked.
Gary’s website is now maintained by his two sons.
It’s got a bunch of Gary’s old newsletters for FREE on:
http://thegaryhalbertletter.com
Check it out.
Here’s some of what is covered in the audio.
Joe Polish and Gary Halbert discuss:
What to do if you only have $500 for marketing
The importance of good copywriting
The power of testing your sales copy
What your copywriting should concentrate on
How simple phrases can increase sales (one example given demonstrates how the addition of two words doubled sales)
What powerful copywriting really is
How to write more compelling copy
How to get your sales letter opened and read
How to select the right mailing list
How to phrase powerful offers
The difference between features and benefits
How to establish credibility in your sales letters
Guys the Best
Gary Halbert was one of the most well known marketing guys throughout the world. Called by many “The World’s Greatest Copywriter” and the “Prince of Print,” Gary wrote many million dollar producing sales letters.
Really good insight from both marketing masters ( Gary and Joe) specially the nugget about starting with little money and test some lead generation ads.