“Valuing Your Customers” by Armon Rostami

For any business to thrive or become successful one thing is needed… Customers! Without people to sell services or products to, then any business would simply stop functioning. With most businesses the problem does not lie in finding customers, but in retaining them. No matter how good your service or product is, if you cannot retain customers, your business will make a loss in the long haul.

If you want to keep customers remember to value them and make them feel valued. This can be done quite easily too. Here are three tips.

1. Give them what they want. It’s true that the customer is almost always right, which is why you need to make sure you give them what they want, and what you promised. Offer quality service at all times and in every way possible. This simple but basic attitude will give you almost a guarantee that people will keep returning to your service and for your products. There are of course some situations where this rule just does not apply, but I am sure in your wisdom you will know when.
2. Give back to them. Ever wonder why other companies bother to go through the trouble of giving out rewards? It’s because it makes customers feel like they are valued. Their loyalty is valued. Go the extra mile and reward your customers as well. There are a lot of ways that you can do this. Whether you choose to give out coupons, points or discounts… these all will work wonders.
3. Give them a gift. Everyone loves getting gifts and that applies to your customers too. Show your appreciation to your customers through small gift items. The great thing about something like this is that you can have them branded with your logo. It will be like hitting two birds with one stone. You get to make your clients aware that you are thankful for their business; at the same time you are able to advertise your company. There are a lot of great options when it comes to selecting a promotional gift. Pens, mugs, t-shirts and even a promotional USB are just a few options.

Armon Rostami is a recognized expert in the field of design and brand management. He has over seven years commercial experience in this area.  He currently acts as the Director of the graphic design Brisbane branding agency ROSTAMI™ that caters to both Australian and International clients.

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